Best Brokerage Accounts

Whether you’re a seasoned investor or just starting, selecting the best brokerage account in online stock trading is essential. The brokerage you choose will significantly influence your trading experience, investment strategies, and overall success. With the rise of low-fee platforms and a wide variety of services, the landscape has shifted, making it more accessible than ever to engage in the stock market. However, the sheer number of options can overwhelm choosing the right one. That’s why it’s crucial to evaluate key features, such as trading fees, tools, educational resources, and customer support when deciding which brokerage account suits your needs.

The best brokerage accounts offer a blend of low-cost trades, intuitive platforms, and powerful research tools to help investors make informed decisions. They cater to a wide range of investors—from those who trade occasionally to active day traders looking for advanced charting tools. Some platforms may shine in one area, such as offering commission-free trades or a simple user interface, while others may excel in research offerings, making them perfect for those who need in-depth data and analysis. With so many different features and services on offer, finding the best brokerage account requires careful consideration of what matters most to you.

Additionally, the best brokerage accounts increasingly incorporate value-added features such as fractional shares, enabling investors to build diversified portfolios with smaller amounts of capital. This is particularly beneficial for those new to investing or starting small. Furthermore, some platforms provide educational content designed to help beginners navigate the complexities of the stock market. Accessing quality learning resources can be just as important as the tools for executing trades when starting your investment journey.

In this guide, we will explore the 15 best brokerage accounts available in the U.S. for online stock trading in 2025. By breaking down their unique features and comparing them side by side, this post will help you determine which brokerage platform aligns with your financial goals and trading style. Whether you’re focused on low-cost trades, advanced analytics, or a user-friendly experience, our detailed review of each platform will empower you to make an informed choice and start your investing journey with confidence.

Why It’s Important to Choose the Best Brokerage Account

Selecting the best brokerage account can have a significant impact on your investing experience and potential returns. The best brokerage accounts will offer competitive commissions, a user-friendly platform, powerful research tools, educational resources, and excellent customer service. In short, the best brokerage accounts allow you to execute trades efficiently, while keeping costs low and providing you with access to the necessary resources to make informed decisions.

This post will explore the 15 best brokerage accounts for online stock trading in the U.S. in 2025. We will provide detailed descriptions of each brokerage, highlighting its features and benefits and why it has earned its place among the best. We will also include a comparison table to help you quickly evaluate key factors such as fees, customer service, and research tools.

The Key Features of the Best Brokerage Accounts

Before we dive into the rankings, it’s essential to understand the key features that define the best brokerage accounts:

1. Low Fees & Commissions: Many of the best brokerage accounts offer commission-free trading for stocks, ETFs, and even options, making it more affordable for investors to execute trades.
2. Research & Trading Tools: The best brokerage accounts provide traders with powerful research tools, including real-time market data, technical analysis, and reports from third-party analysts.
3. User-Friendly Interface: The best brokerage accounts feature platforms that are intuitive and easy to use, whether you are a beginner or an experienced trader.
4. Educational Resources: Many of the best brokerage accounts offer educational materials, such as tutorials, webinars, and articles, which help beginners learn the basics of investing.
5. Account Types: The best brokerage accounts allow investors to open various types of accounts, including taxable brokerage accounts, retirement accounts (IRAs), and more.

Now, let’s explore the 15 best brokerage accounts for online stock trading in 2025.

1. Charles Schwab

Key Features:

• $0 commissions on online stock and ETF trades
• Extensive research tools, including insights from independent analysts like Morningstar
• No account minimums and no monthly fees
• Access to retirement accounts, mutual funds, and more
• High-quality customer service available 24/7

Why It’s Ranked #1:

Charles Schwab consistently ranks as one of the best brokerage accounts because of its comprehensive services, including commission-free trading, robust research tools, and excellent customer support. Schwab’s platform is perfect for both beginners and experienced investors.

Pros:

• Low fees, including commission-free trading
• Extensive research resources
• Strong customer service

2. Fidelity Investments

Key Features:

• Zero commission on stock, ETF, and options trades
• Extensive educational content for new investors
• High-quality research tools from S&P Capital IQ and other providers
• Fractional shares starting with as little as $1
• Powerful retirement planning tools

Why It’s Ranked #2:

Fidelity is one of the best brokerage accounts for low-cost trades combined with outstanding educational content and research tools. It is especially ideal for long-term investors, particularly those focusing on retirement.

Pros:

• Excellent for retirement planning
• Wide range of educational resources
• Low fees and no commissions

3. TD Ameritrade

Key Features:

• $0 commission for stocks, ETFs, and options
• Access to the thinkorswim trading platform for advanced traders
• Educational resources for beginner and intermediate investors
• Fractional shares and no minimum balance required
• High-quality research tools from third-party analysts

Why It’s Ranked #3:

TD Ameritrade is one of the best brokerage accounts for active traders, thanks to its powerful thinkorswim platform and extensive research offerings. It also serves beginners well, with plenty of educational materials to help you learn the ropes of investing.

Pros:

• Excellent trading platform for active traders
• Low fees and commission-free trades
• Strong research tools

4. E*TRADE

Key Features:

• $0 commissions on stock and ETF trades
• High-quality research tools and market analysis from top-tier providers
• Access to both basic and advanced trading platforms
• Power E*TRADE for active traders with real-time data and charting tools

Why It’s Ranked #4:

E*TRADE is known for its balance between user-friendliness and powerful tools. With commission-free trading, an intuitive platform, and robust research tools, it is one of the best brokerage accounts for casual and active investors.

Pros:

• Commission-free trades
• Excellent research and market analysis
• Great for both beginners and experienced traders

5. Robinhood

Key Features:

• Zero commission fees for stock, options, and cryptocurrency trades
• Simple, intuitive mobile app for trading on-the-go
• Fractional shares for low-cost entry into stocks and ETFs
• Access to cash management services for easy savings and spending

Why It’s Ranked #5:

Robinhood is one of the best brokerage accounts for beginner investors who want to start trading without paying commissions. Its easy-to-use mobile platform makes it especially attractive for those looking to trade on the go.

Pros:

• Commission-free trades
• Easy-to-use app
• Fractional shares for smaller investments

6. Interactive Brokers

Key Features:

• Low margin rates and access to over 120 global markets
• $0 commissions on U.S. listed stocks and ETFs
• Advanced research tools for in-depth analysis
• Access to futures, forex, and other complex investment options

Why It’s Ranked #6:

Interactive Brokers is one of the best brokerage accounts for professional and active traders who require access to global markets and advanced tools. While the platform may not be the most beginner-friendly, it offers unparalleled resources for serious investors.

Pros:

• Access to global markets
• Low-cost trades and margin rates
• Powerful trading tools

7. Webull

Key Features:

• Commission-free trading on stocks and options
• Extended hours trading (pre-market and after-market)
• Advanced charting and technical analysis tools
• Paper trading feature for practice

Why It’s Ranked #7:

Webull is one of the best brokerage accounts for active traders who need access to advanced tools like real-time data and extended hours trading. The platform is perfect for those looking to trade regularly without paying commissions.

Pros:

• Advanced charting tools
• Commission-free trading
• Extended hours trading

8. Merrill Edge

Key Features:

• $0 commission on online stock and ETF trades
• Strong integration with Bank of America accounts
• Access to research tools from Merrill Lynch
• Cash management features for clients

Why It’s Ranked #8:

Merrill Edge stands out among the best brokerage accounts due to its seamless integration with Bank of America. It provides great value for customers who want to consolidate their banking and investing services.

Pros:

• Great for Bank of America customers
• Low fees and commissions
• Strong research resources

9. SoFi Invest

Key Features:

• Zero commission fees on stocks, ETFs, and crypto trades
• Automated investing with low-cost portfolios
• Fractional shares for low entry points
• Educational resources for beginners

Why It’s Ranked #9:

SoFi Invest is one of the best brokerage accounts for those new to investing, offering a simple platform with educational content and fractional shares. Its low-cost automated investing options also make it ideal for hands-off investors.

Pros:

• Great for beginners
• Automated investing options
• Fractional shares

10. Vanguard

Key Features:

• $0 commissions on stocks and ETFs
• Strong focus on low-cost mutual funds and ETFs
• Retirement planning tools and access to IRAs
• Excellent customer service

Why It’s Ranked #10:

Vanguard is one of the best brokerage accounts for long-term investors, particularly those focused on retirement planning. With its low-cost investment options and powerful retirement tools, it’s a great choice for building wealth over time.

Pros:

• Low-cost mutual funds and ETFs
• Great for retirement planning
• Solid customer support

11. Ally Invest

Key Features:

• $0 commission fees for stocks and ETFs
• Low options trading fees
• Strong integration with Ally Bank accounts
• Access to educational resources

Why It’s Ranked #11:

Thanks to its seamless integration with Ally Bank, Ally Invest is one of the best brokerage accounts for people who already bank with Ally. With competitive options fees, it’s a solid choice for cost-conscious investors.

Pros:

• Low fees and commissions
• Excellent customer support
• Great for Ally Bank customers

12. Acorns

Key Features:

• Automatic investment with round-up features
• Low fees for small investors
• Focus on long-term growth with diversified portfolios
• Retirement accounts and IRA options

Why It’s Ranked #12:

Acorns is one of the best brokerage accounts for beginner investors who prefer a hands-off, automated investing approach. Its round-up feature makes it easy to start investing with minimal effort and is perfect for long-term goals.

Pros:

• Automatic, hands-off investing
• Easy to use
• Great for beginners

13. Tastyworks

Key Features:

• Low fees for options trading
• Advanced tools for options traders
• Paper trading feature for practice
• No account minimums or hidden fees

Why It’s Ranked #13:

Tastyworks is one of the best brokerage accounts for active options traders. It offers low fees and excellent tools for analyzing and executing complex options strategies.

Pros:

• Low-cost options trading
• Excellent options analysis tools
• Great for experienced traders

14. M1 Finance

Key Features:

• Automated investing with customizable portfolios
• Fractional shares for easy diversification
• Retirement accounts available
• Low fees for trades

Why It’s Ranked #14:

M1 Finance is one of the best brokerage accounts for investors looking for automated, hands-off investing. Its customizable portfolios and fractional shares make it ideal for those who want to create a well-diversified portfolio with minimal effort.

Pros:

• Automated investing
• Low fees and no commissions
• Fractional shares

15. Stash

Key Features:

• Fractional shares with as little as $5
• Automated investing with portfolios based on risk tolerance
• Retirement accounts available
• Extensive educational content for beginners

Why It’s Ranked #15:

Stash is one of the best brokerage accounts for beginner investors who want to start small and learn the basics of investing. With fractional shares and educational resources, it’s a great platform for people just starting their investment journey.

Pros:

• Fractional shares starting at $5
• Great for beginners
• Automated investing options

Here’s a summary comparison of the 15 best brokerage accounts for online stock trading in the United States in 2025. This table highlights key features like commission fees, research tools, customer service, and unique offerings to help you quickly evaluate which platform may be the best fit for your needs.

Key Takeaways:

• Best for No Fees: If low-cost trades are your priority, brokers like Robinhood, Webull, Charles Schwab, and Fidelity offer commission-free trading for stocks, ETFs, and options.
• Best for Research: TD Ameritrade, Interactive Brokers, and E*TRADE stand out for their comprehensive research tools and advanced market analysis.
• Best for Beginners: For those new to investing, SoFi Invest, Acorns, and Stash offer user-friendly platforms and educational content to help you get started.
• Best for Active Traders: Interactive Brokers, Tastyworks, and Webull are ideal for active traders who require advanced charting and extended trading hours.

Frequently Asked Questions (FAQs) About the Best Brokerage Accounts for Online Stock Trading

1. What is the best brokerage account for beginners?

For beginners, SoFi Invest, Stash, and Acorns are some of the best brokerage accounts. They offer simple interfaces, automated investing options, and educational resources to help new investors get started. Additionally, they often have low minimum deposit requirements and offer fractional shares, which allow beginners to invest with smaller amounts.

2. What are the fees associated with brokerage accounts?

Most of the best brokerage accounts now offer commission-free trading on stocks, ETFs, and options. However, some brokers may charge fees for premium services or specialized accounts. For example, Acorns and Stash charge a monthly subscription fee for their automated investing services, while others like Interactive Brokers and Tastyworks may have fees for margin trading or advanced options strategies.

3. How do I choose the right brokerage account?

The right brokerage account depends on your trading style and investment goals. If you’re looking for low fees and basic investing tools, brokers like Charles Schwab, Robinhood, and Fidelity are great choices. For active traders, platforms like Interactive Brokers, TD Ameritrade, and E*TRADE offer advanced research tools and robust trading platforms. Consider factors like commissions, research resources, customer support, and platform usability when making your decision.

4. Can I trade options and cryptocurrencies with these accounts?

Yes, many of the best brokerage accounts support options and even cryptocurrency trading. For example, Webull, Robinhood, and SoFi Invest allow users to trade options, while Robinhood, Webull, and SoFi Invest also offer cryptocurrency trading. If options trading is your focus, brokers like Tastyworks and Interactive Brokers are particularly well-suited for advanced options strategies.

5. Do these brokers offer retirement accounts?

Yes, many of the best brokerage accounts offer retirement accounts, including IRAs (Traditional, Roth, and SEP). Fidelity, Charles Schwab, TD Ameritrade, and Vanguard are known for their strong retirement account options and tools to help investors plan for the future. Additionally, platforms like Acorns and M1 Finance also allow you to open IRAs as part of their automated investing services.

6. Can I invest in fractional shares?

Yes, fractional shares are a feature offered by several of the best brokerage accounts. Fidelity, Robinhood, M1 Finance, SoFi Invest, and Stash all provide fractional share investing, which allows you to purchase a portion of a stock or ETF rather than needing to buy a whole share. This makes it easier for investors with smaller budgets to diversify their portfolios.

7. What is the minimum deposit required to open an account?

The minimum deposit required to open an account varies by brokerage. Many brokers, like Fidelity, Charles Schwab, Robinhood, and TD Ameritrade, require no minimum deposit to open a standard brokerage account. However, some platforms, such as Interactive Brokers, may have minimum deposits for certain types of accounts or for margin trading. Always check the broker’s terms to confirm minimum deposit requirements before opening an account.

8. Are there educational resources available for beginners?

Yes, most of the best brokerage accounts offer educational resources for beginner investors. For instance, Fidelity, Charles Schwab, and TD Ameritrade provide a range of materials, including articles, webinars, and video tutorials. Platforms like SoFi Invest, Acorns, and Stash also offer easy-to-follow guides to help newcomers understand the basics of investing, stock market terminology, and how to build a diversified portfolio.

9. What are the best brokerage accounts for active traders?

For active traders, platforms like Interactive Brokers, TD Ameritrade, and E*TRADE are excellent choices. These brokers offer advanced trading tools, including charting, technical analysis, and real-time market data. Tastyworks is also a top choice for options traders, with low commissions and powerful options trading features.

10. How can I contact customer support?

Customer support availability and methods vary by broker. Most of the best brokerage accounts offer customer support via phone, email, and live chat. For example, Charles Schwab, Fidelity, and TD Ameritrade provide 24/7 support through these channels. Webull and Robinhood offer support mainly through email and in-app chat, with response times varying.

11. Can I trade on mobile with these brokers?

Yes, most of the best brokerage accounts offer mobile apps for trading. Whether you use Robinhood, Webull, Fidelity, or TD Ameritrade, you’ll be able to trade on the go using their mobile platforms. These apps are designed to be user-friendly, providing access to features such as real-time market data, portfolio management, and the ability to execute trades directly from your phone.

12. Are these brokers safe to use?

Yes, the best brokerage accounts are generally safe to use and are regulated by the Securities and Exchange Commission (SEC) and the Financial Industry Regulatory Authority (FINRA). Additionally, most brokers offer protections such as two-factor authentication (2FA) and insurance through the Securities Investor Protection Corporation (SIPC), which protects up to $500,000 in securities.

13. Do these brokers allow margin trading?

Yes, many of the best brokerage accounts, including Interactive Brokers, E*TRADE, and TD Ameritrade, allow margin trading. Margin trading allows you to borrow money to trade, potentially increasing your purchasing power. However, it also comes with higher risks, and brokers may require a minimum balance to qualify for margin accounts.

14. What is the difference between a Roth IRA and a Traditional IRA?

A Traditional IRA allows you to deduct your contributions from your taxable income, but you’ll pay taxes on the money when you withdraw it in retirement. A Roth IRA, on the other hand, allows you to contribute after-tax money, but your withdrawals in retirement are tax-free. The best brokerage accounts like Fidelity and Vanguard offer both types of IRAs, along with helpful tools to guide you through the decision-making process.

15. Can I trade international stocks?

Some brokerage accounts, like Interactive Brokers, offer access to international markets, allowing you to trade stocks from companies listed outside of the United States. If you are interested in global trading, make sure to check if your chosen broker provides access to international exchanges.

These FAQs should help clarify any questions you have regarding the best brokerage accounts for online stock trading in the U.S. Be sure to carefully evaluate each platform’s features and services to determine which one best aligns with your financial goals and investing style.

Conclusion

Choosing the best brokerage account is critical for your investing success. The best brokerage accounts should offer low fees, robust tools, educational resources, and excellent customer support. Whether you are a beginner or an experienced trader, each of these 15 brokers provides a unique set of features that make them stand out as the best brokerage accounts in 2025. By evaluating the pros and cons of each, you can find the perfect broker to meet your investment needs and goals. Happy investing!

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